I am Cladonia: RGB

Taste Alentejo was a live brief with Bloom Consultancy of Barcelona. The brief was to promote the sea side area of the Alentejo region in Portugal during the winter holidays with a very limited budget. The brief wanted to reach 30-50 year olds.

Our response to the brief is a romantic cooking holiday, where couples will go and buy local food from the market, and in the afternoon/evening they will cook it together with the assistance of a local chef. There will be other excursions like Hot Air Balloon rides, wine tasting, olive tasting, strolls on the beach amongst others. Because we did not want people to tast alentejo gastronomical wise and as a sea side town.

Our research showed that the target audience would be couples and romantics, and the easiest and cheapest way to reach that segment was through twitter (where the highest age segment of Twitter users is between 30 and 45 years old). We wanted to create a Twitter page, to create a buzz and have Alentejo as a trending topic or have @Tastealentejo as a promoted tweet and as a matter of fact we did a live page, to test it out. Within 2 days we already had 35 followers, amongst them Conde Nast Traveller, NY Times Traveller and Lonely Planet.

Apart from having the usual info on the website, we wanted to have info on local towns, activities, recipes, and forums. The forums web page included an interactive map, where people could check-in on Foursquare, a calendar planner where people say when they are going to Alentejo, and a discussion forum from people who did the trip to give tips to other people.

Team:

Salome van Leuven @salomevanleuven

Karine Pawel @karinepawel

Phil Ellis @philellis10

& Myself @iamcladonia

Promotional clip for the single STAR* by SALT

It was an assignment to produce an animated movie company logo called 'Antigravity Features' only with one criteria; without designing a clich�.

This clip is a short compilation of the TV programme, 'Shuffle' in which I was responsible for the editing of the Top 20 music videos and post-production.

This clip is part of a series of Christmas and New Year's Greetings jingles for the maltese national TV station, TVM (Television Malta)

The following clip was my contribution to a video challenge organised by the US Government through American Embassies around the world, including Malta. The title was "Democracy is..." and we had to give our opinion on democracy, in not longer than 3 minutes.

This clip was part of an assignment with the MTA (Malta Tourism Authority) to promote the Maltese islands to other people of the same age group.