I am Cladonia: CMYK

CMYK stands for cyan, magenta, yellow, and black. These are the four colors of ink used in the traditional method of printing hardcopies of images, called offset printing. The three colors, plus black, roughly correspond to the primary colors, from which can be mixed colors across the visible spectrum.

Mini

This is my entry for the D&AD Student Award 2010. The brief was to create a direct response communication for MINI demonstrating that customers can create their own unique version of their favourite model. The proposition is "Five MINIs - 15 million variations". The tone of voice had to be masculine, confident, cheeky and energetic.

My work includes a flier with a MINI outline silhouette; on one side there are empty spaces to be filled with specifications of the client's desirable MINI, like colour, roof colour, wheels and upholstery.

On the other side there is the basic info that MINI needed for database purposes. The MINI silhouette would get cut off (with the help of perforated marks) and sent to the closest MINI showroom, whilst the main communication is still with the client.

http://studentawards.dandad.org/2010/

SALT

Maltese band SALT, approached me again, this time for the design of their second album cover, Less Noise More Love. www.saltband.net

A big well done & personal thanks goes to:
Matthew Zammit: Photographer, Assistant Graphic Designer & Web Manager
Karl Galea: Project Manager

ACTS

A joint project with Karl Galea for ACTS (Anouncing Christ to Schools). ACTS needed a fresh branding image to appeal to both students and school authorities whilst still keeping the orange distinctive font type because of it's iconic reputation/recognition.

The Truth Newspaper

The truth was an assignment to come up with a new contemporary design for a local newspaper; with four variations (The Daily Truth, The Weekend Truth, The Sunday Truth and a weekly newspaper in Maltese, and an inside spread)

Gozo Channel Line

The Gozo Channel Line was in need of an uplift in their branding to keep up in the competition. The branding including from designing cafeteria napkins to Crew uniforms to designing the whole fleet.

OOH!

OOH! is an acronym for 'Old Opera House', which is being turned from ruins into the first Modern Art Museum in Malta. The design had to reflect the design of the architect which incorporated glass as to reflect the old architectural buildings surrounding the OOH!

Bomba! Energy Drink

This energy drink was an assignment to design an energy drink called 'Bomba!' to target the youth age group.

Edge Magazine

Edge Magazine was an idea shared between three people to produce a youth magazine that catered a specific college students, that never existed before.

Star*

This is the single cover for the latest song by Salt, a local band, called Star*

What Matters Coop

What Matters Coop is a multimedia coop, which mainly produces TV programmes for the national TV stations.

Shuffle

Shuffle was a TV Programme which showed the Top 20 music videos and an exclusive interview with a local artist.